UNIVERSITY ADMINISTRATION 2023: Marketing Technology (MarTech) – Become a marketing expert proficient in technology, predict market trends effectively

Marketing – The industry group of “brand witches” is always attractive to young people. And Marketing in the digital age today is an even more interesting story. If you choose to enter the field of Marketing, quickly register for the modern  Marketing Technology (Martech) training program at UEH to seize the opportunity to become technology-savvy brand experts and predict market trends. effective school!

What do experts say about the field of Marketing Technology?

• Marketing technology market today

Digitization and data are fundamentally changing all businesses and industries. In this changing cycle, the field of Marketing also quickly caught up with the market trend – integrating technology.

Marketing technology (Martech) is technology designed to help businesses and organizations better achieve their marketing goals and ultimately increase the effectiveness of their marketing strategies and organizational profits. Marketers need to understand how Artificial Intelligence (AI) can be used to make automated decisions based on data collection, data analysis, and additional audience or trend observations. Economics can affect marketing efforts. Effectively use AI to get the best communication with customers, deliver the right messages at the right time, ensuring maximum efficiency. In addition, marketing personnel need data visualization skills to represent data, making it easier to visualize and understand information, and make more accurate marketing strategic decisions. Applying blockchain in marketing (blockchain in marketing) can create a more secure relationship between brands and customers, allowing more targeted advertising to be designed without sharing too much data. whether with too many companies.

In addition, as businesses convert to digital platforms, the design of web interfaces, App interfaces, from structure and layout to images, colors, fonts and graphics to attract customers, Increasing positive customer experience to increase competitiveness is vital. Advertising activities, online contact with customers such as videos, livestreaming, also require marketers with graphic skills and digital content creation skills. It is important for marketers to truly understand the tools and technology available to them to use them effectively. However, there is a shortage of human resources to meet these skills because this is a new trend, and there is a lack of formal, methodical and complete training facilities.

• Demand for labor knowledgeable in many fields at the same time, especially in-depth understanding of both marketing and technology

In Vietnam, the strong development of domestic and foreign enterprises and the trend of international integration have made the demand for marketing human resources increase. According to the Center for Manpower Forecasting and Labor Market Information in Ho Chi Minh City, by 2025, the Marketing industry needs 21,600 or more employees per year. Especially, there is a serious shortage of skilled workers in technology.

*The salary level of an employee in the field of Marketing Technology

Marketing Technology specializes in technology knowledge applied to Marketing, so the job field for students after graduation is extremely open. Become human resources in Marketing departments, Agency companies, and especially can do:  Business analysis; Business Development Director; Business intelligence analyst; Customer service management; Data analysis; Economist; Market Analyst; Operations management; Risk assessors; System management; Digital graphic design; Digital content creation…

Currently, this is always the industry that ranks in the top 6 fields with the highest recruitment demand. The salary for Marketers with foreign capital usually ranges from 400-600 USD/month. In higher positions such as management usually ranges from 1,500 – 2,000 USD/month. As for companies with domestic capital, it will not be less than 6 million VND/month.

The average salary of Data Analysts in Ho Chi Minh City is 15.7 million VND/month (Source: Vietnam Salary by Careerbuilder)

The average salary of Graphic Designers in Ho Chi Minh City is 11.1 million VND/month (Source: Vietnam Salary by Careerbuilder)

What do students ask about the Marketing Technology Training Program at UEH?

Question 1: What is the difference between Marketing Technology and Marketing training programs?

The Marketing Technology (MarTech) program provides in-depth knowledge of the application of databases, big data, and artificial intelligence to marketing; social network data analysis; blockchain in business; design website interface and mobile application for advertising and customer experience purposes; data visualization; digital customer behavior; Research Marketing; digital content creation, etc. so that students can meet the needs of applying technology to marketing activities effectively, meeting the world’s technological development trends.

Regarding the number of different subjects between the two disciplines, MarTech has 15 different subjects out of a total of 24 subjects (sectors and majors), accounting for more than 63%. These subjects focus on data, applied technology in Marketing, and digital creativity such as: Data analysis using R software, Python, database structure, Social network data analysis, intelligence artificial intelligence in marketing, data visualization, blockchain in business, analysis and design of website interfaces, digital content creation, presentation and design of advertising content, mobile marketing, technology marketing practice at the enterprise.

Question 2: What technologies will students learn in the Marketing Technology Training Program?

The technologies that students will have access to throughout the course of their studies include: Artificial Intelligence (AI), Machine Learning, Big Data, Cloud Computing. , Blockchain technology (Blockchain), Internet of Things (IoT), Virtual reality technology (VR/AR)…

Question 3:  What personality type will be suitable for Marketing Technology?

According to the MBTI personality test, those who belong to the “DIPLOMATS” personality group will be suitable for Marketing Technology. This personality group possesses the following characteristics:

Independent and creative, always looking for something interesting and meaningful in everyday life.

– Seek a career that is not limited by a strict schedule instead a flexible environment that challenges them with new opportunities to see their innovative ideas come to fruition.

The perfect job for you is one that allows them to discover inspiration, satisfy their curiosity, and come up with solutions that benefit people in unique and creative ways.

You can also find out by yourself personality, interests, aptitudes and habits to choose a major through the “Understanding You” page – UEH’s career-oriented tool with two multiple-choice methods. personality, interests, habits Holland and MBTI will help you understand your personality, suggest suitable majors. In particular, the tool has been upgraded with the function of comparing results and suggesting fields of study in the list of university training prescribed by the Ministry of Education and Training of Vietnam.

Choose to study Marketing Technology at UEH: Grasp the knowledge of leading marketing technology

Trained at the HCMC campus (KSA), the Marketing Technology Program (Martech) promises to be the first choice of many candidates in 2023. The program combines data science and marketing, in addition to being equipped with useful marketing knowledge: digital customer behavior; Researching marketing, creating new products, students also receive intensive training in digital analysis: application of databases, big data, and artificial intelligence to marketing; social network data analysis; blockchain in business; and graphic design: designing website interfaces and mobile applications for advertising and customer experience purposes; data visualization; creating content on digital platforms, etc. From there, meeting the demand for effective application of technology in marketing activities, catching up with the world’s technology development trends.

Marketing Technology specializes in technology knowledge applied to Marketing, so the job field for students after graduation is extremely open. Not only in the field of B2B marketing (Business – To – Business, business-to-business marketing), B2C (Business – To – Customer, business-to-customer marketing), marketing service units ( agency). business and marketing forecasting, digital transformation consulting.

School code: UEH HCMC Campus (KSA)

Admission registration code: 7340114_td

Target: 50

Scope of enrollment: the whole country

See more information about admission at:  https://tuyensinhdaihoc.ueh.edu.vn/

See more information about the training program here.

You can also find out by yourself personality, interests, aptitudes and habits to choose a major through the “Understanding You” page – UEH’s career-oriented tool with two multiple-choice methods. personality, interests, habits Holland and MBTI will help you understand your personality, suggest suitable majors. In particular, the tool has been upgraded with the function of comparing results and suggesting fields of study in the list of university training prescribed by the Ministry of Education and Training of Vietnam.

Choose to study Marketing Technology at UEH: Grasp the knowledge of leading marketing technology

Trained at the HCMC campus (KSA), the Marketing Technology Program (Martech) promises to be the first choice of many candidates in 2023. The program combines data science and marketing, in addition to being equipped with useful marketing knowledge: digital customer behavior; Researching marketing, creating new products, students also receive intensive training in digital analysis: application of databases, big data, and artificial intelligence to marketing; social network data analysis; blockchain in business; and graphic design: designing website interfaces and mobile applications for advertising and customer experience purposes; data visualization; creating content on digital platforms, etc. From there, meeting the demand for effective application of technology in marketing activities, catching up with the world’s technology development trends.

Marketing Technology specializes in technology knowledge applied to Marketing, so the job field for students after graduation is extremely open. Not only in the field of B2B marketing (Business – To – Business, business-to-business marketing), B2C (Business – To – Customer, business-to-customer marketing), marketing service units ( agency). business and marketing forecasting, digital transformation consulting.

School code: UEH HCMC Campus (KSA)

Admission registration code: 7340114_td

Target: 50

Scope of enrollment: the whole country

See more information about admission at:  https://tuyensinhdaihoc.ueh.edu.vn/

See more information about the training program here.

The demand for good human resources in the field of Marketing is always sought by businesses. Therefore, Gen Z with the spirit of being proactive for the future, quickly seize the opportunity to become a leading brand expert with the Marketing Technology Training Program at UEH!